Taylor Swift has delivered fans her first new music since 2017’s reputation album, in the form of a brand new single called ME!
The pop superstar had been teasing today’s date across her socials for weeks, before running a live countdown on her Instagram.
And here it is, the big-budget, hyper-colourful music video to ME!, a duet with Panic! At the Disco frontman Brendon Urie:
The music video has plenty for fans to pore over: A French-language couple’s fight from Swift and Urie. A slithering serpent — the animal symbol of Swift’s last album — exploding into a swarm of butterflies, seemingly signifiying a new era is upon us. We even get to see the star clutching a cat — very on-brand.
— 4.26 🌴 (@tsronquillo)
— Evan Noorani (@KREM2Evan)
— Tricia Nicole (@taylorsvvitt)
u can hate taylor swift all u want but she got brendon urie back in suspenders dancing for the gays in a pastel suit so— elijah daniel (@elijahdaniel)
— Bianca ❤️ (@BiancaNunezz)
— 💜 (@StarDustLove6)
Taylor Swift gleefully freaking out in a mansion about how she’s a psycho has been my favorite mood since 2014. pic.twitter.com/MLMP0WBU9H— Ryan Schocket (@RyanSchocket)
It marks a tight turnaround for the star, who released the harder-edged reputation album less than 18 months ago. That album was met with the most mixed reviews of Swift’s career — but still sold 4.5 million copies worldwide.
Swift’s always been fond of teasing fans with clues to her new projects, and this time around it came in the form of a giant mural that sprung up on a city wall in Nashville.
The mural shows a pair of wings, along with the title of Swift’s new single, ME!
After a quick call-out on Instagram, Swift today headed to the mural to pose with a horde of excited fans who’d pieced the clues together.
“I’ve never been more proud of your FBI level detective skills,” she told the assembled Swifties.